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Formally organized
in October 1987 by a group of public relations
and advertising executives headed by Aurelio
“Reli” German, Agents International, Inc. began
its operations in February 1988, initially as a
promotions and special projects company.
In the early part of 1989, Agents branched out
into public relations, with National Steel
Corporation as its first major client. More PR
accounts followed, and since then, the company
has concentrated on this field and is now
considered one of the leading public relations
agencies in the country.
Agents was responsible for the media launching
of Extelcom cellular communications equipment
and services in 1990.
In the May 1992
elections, Agents prepared and implemented the
public relations and publicity plan for four
candidates who ran for public office. All won,
including Senator Joseph Estrada, who had made a
bid for the vice-presidency.
In 1994, Agents
entered into a working affiliation with the
Washington, D.C. office of Edelman Public
Relations, the sixth largest PR company in the
world. In the same year, the agency took care of
the publicity for launching Citibank’s Citiphone
project. |
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